Digital Transformation, Enhancing the Visitor Experience at Retail Show Exhibition (Case Study #3)

About: Golden Business Magazine, as the organizer of the esteemed Iran Retail Show, has played a pivotal role in shaping and advancing the retail industry in Iran. Established in 2012, the Golden Trade Monthly, under the visionary leadership of Shahrokh Keshavarz, has emerged as a pivotal player, specializing in content...

Revolutionizing Material Flow: Scart’s Smart Solution for Zarrin Roya’s Production Supply (Case Study #2)

Project Owner: Zarrin Roya Industrial Group Zarin Roya Asset Tracking About: Zarrin Roya Industrial Group operates under the banner of preserving the value of life. They are a united family driven by a commitment to ethical and intellectual values, including care, growth, self-love, and respect, fostering strong bonds within their...

Revolutionizing Shopping with Indoor Wayfinding at Hyperstar Department Store (Case Study #1)

Project owner: Hyperstar, A Carrefour Subsidiary in Iran About: In 2009, Hyperstar left an indelible mark on the Iranian hypermarket landscape. Renowned for its unwavering commitment to offering unbeatable customer choice, uncompromising quality, and unmatched value, Hyperstar has become a household name, the embodiment of excellence in retail. Its unique...

Digital Transformation in Retail: How IPS is Changing the Brick-and-Mortar Experience (Part 2)

Digital transformation has had a significant impact on brick-and-mortar retail, as it has allowed retailers to enhance the customer experience and improve their operations. One of the key technologies driving this transformation is the indoor positioning system (IPS), which uses a network of devices and sensors to determine the precise...