Digital Transformation, Enhancing the Visitor Experience at Retail Show Exhibition (Case Study #3)

About: Golden Business Magazine, as the organizer of the esteemed Iran Retail Show, has played a pivotal role in shaping and advancing the retail industry in Iran. Established in 2012, the Golden Trade Monthly, under the visionary leadership of Shahrokh Keshavarz, has emerged as a pivotal player, specializing in content...

Revolutionizing Shopping with Indoor Wayfinding at Hyperstar Department Store (Case Study #1)

Project owner: Hyperstar, A Carrefour Subsidiary in Iran About: In 2009, Hyperstar left an indelible mark on the Iranian hypermarket landscape. Renowned for its unwavering commitment to offering unbeatable customer choice, uncompromising quality, and unmatched value, Hyperstar has become a household name, the embodiment of excellence in retail. Its unique...

Why We Upgrade Our Legacy Wi-Fi-Based System to More Reliable Bluetooth-Based Technology in 2023

Indoor positioning systems (IPS) are increasingly popular as a means of tracking the movement of people and assets within buildings. While both Wi-Fi and Bluetooth-based IPS exist, there are several benefits that Bluetooth-based systems have over their Wi-Fi-based counterparts. More Accurate: Bluetooth-based IPS uses the low energy (BLE) version of...

Maximizing Customer Engagement with Proximity Marketing: A Guide to Unlocking its Potential in Retail and Beyond

Proximity Marketing and Advertising is a modern technology that allows businesses to reach out to their customers in a digital environment. This form of marketing aims to target advertising messages toward potential buyers through Bluetooth Low Energy (BLE) or Near Field Communication (NFC) technologies. The main objective of this marketing...