Digital Transformation, Enhancing the Visitor Experience at Retail Show Exhibition (Case Study #3)

About: Golden Business Magazine, as the organizer of the esteemed Iran Retail Show, has played a pivotal role in shaping and advancing the retail industry in Iran. Established in 2012, the Golden Trade Monthly, under the visionary leadership of Shahrokh Keshavarz, has emerged as a pivotal player, specializing in content...

The Retail Revolution: How AI and Real-Time Data are Transforming the Shopping Experience

The retail industry is rapidly evolving and retailers need to be able to adapt quickly in order to stay relevant. One way they are doing this is by blending accurate in-store data with digital offerings to reinvent the shopper experience. Technology has revolutionized the shopping process for both shoppers and...

Maximizing Customer Engagement with Proximity Marketing: A Guide to Unlocking its Potential in Retail and Beyond

Proximity Marketing and Advertising is a modern technology that allows businesses to reach out to their customers in a digital environment. This form of marketing aims to target advertising messages toward potential buyers through Bluetooth Low Energy (BLE) or Near Field Communication (NFC) technologies. The main objective of this marketing...